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Unwrap the season's magic with American Girl! Discover new dolls, accessories, and holiday gifts that make every moment special. Shop now for festive fun!
Shop large 18-inch dolls and baby dolls from American Girl®! Browse our popular collections from Historical Characters to our latest Girl of the Year™.
Visit here or call customer service at 800-845-0005 for more information. Available rewards are subject to change without notice. Restrictions apply. Offer may be modified, suspended, or canceled at the sole discretion of American Girl.
Our wide range of dolls—offering a variety of skin tones, face molds, eye colors, hair styles and textures, plus hundreds of accessories and stories—helps girls highlight their individuality and style. Our commitment to diversity and inclusion extends even further, continuing with our selection of dolls without hair.
Explore all our new arrivals! Start with Girl of the Year™, Lila™, then check out the latest for our historical characters, the WellieWishers™, and Bitty Baby™. Plus, see what’s new for American Girl® dolls, like books, clothing for dolls, and matching outfits for girls and dolls.
Bring home your little one’s first American Girl doll! Choose from 15+ Bitty Baby dolls with different eye, skin, and hair colors, plus accessories.
American Girl® collector doll series. AG Rewards™ members enjoy exclusive early access to our new American Girl® collector 18-inch dolls. These special dolls arrive studded in Swarovski® crystals, lovingly detailed with the finest accessories, and include a certificate of authenticity.
Treat her to a special day full of personalized shopping, salon styling, and festive parties. Create unforgettable memories at American Girl® stores! Enjoy our dining services, doll hair salon, birthday party packages, special events, and more.
Customize an American Girl® Create Your Own doll from millions of possible combinations! Each 18- inch doll comes with your choice of outfit and accessories.
Explore our full selection of doll and girl clothing and accessories! Shop dresses, shoes, pajamas, hair accessories, and more to create the perfect outfit.