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  2. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information, psychographics, and other ...

  3. Meta Platforms - Wikipedia

    en.wikipedia.org/wiki/Meta_Platforms

    Meta Platforms, Inc., [ 10] doing business as Meta, [ 11] and formerly named Facebook, Inc., and TheFacebook, Inc., [ 12][ 13] is an American multinational technology conglomerate based in Menlo Park, California. The company owns and operates Facebook, Instagram, Threads, and WhatsApp, among other products and services. [ 14]

  4. Meta-advertising - Wikipedia

    en.wikipedia.org/wiki/Meta-advertising

    Advertisements about Advertisements. The most common definition of meta-advertising is an ad about an ad. This form of advertising was popular with Super Bowl advertising during the 2000s. Super Bowl ads and spots cost far more than regular ads. [ 4] In American culture, the Super Bowl ads became highly anticipated.

  5. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Mobile advertising. v. t. e. Social media marketing is the use of social media platforms and websites to promote a product or service. [ 1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. [ 2]

  6. Sheryl Sandberg - Wikipedia

    en.wikipedia.org/wiki/Sheryl_Sandberg

    e. Sheryl Kara Sandberg (born August 28, 1969) [ 2] is an American technology executive, philanthropist, and writer. Sandberg served as chief operating officer (COO) of Meta Platforms, a position from which she stepped down in August 2022. [ 3] She is also the founder of LeanIn.Org. [ 4] In 2008, she was made COO at Facebook, becoming the ...

  7. Mark Zuckerberg - Wikipedia

    en.wikipedia.org/wiki/Mark_Zuckerberg

    Mark Elliot Zuckerberg ( / ˈzʌkərbɜːrɡ /; born May 14, 1984) is an American businessman. He co-founded the social media service Facebook and its parent company Meta Platforms (formerly Facebook, Inc.), of which he is chairman, chief executive officer and controlling shareholder. Zuckerberg has been the subject of multiple lawsuits ...

  8. Naomi Gleit - Wikipedia

    en.wikipedia.org/wiki/Naomi_Gleit

    In her role, Gleit promoted Facebook beyond colleges and to high schools, facilitating the eventual opening up of Facebook to all users. [2] In 2007, Zuckerberg asked Gleit to become a product manager for the growth team, and she accepted. [2] The growth team was led by Chamath Palihapitiya. [3]

  9. Chris Cox (manager) - Wikipedia

    en.wikipedia.org/wiki/Chris_Cox_(manager)

    Cox joined Facebook in 2005 as one of its first fifteen software engineers and played a role in the development of News Feed. He held various executive roles before being promoted to chief product officer in 2014. In May 2018, he was put in charge of the company's apps including Facebook, Instagram, WhatsApp, and Messenger.

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