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  2. Quantitative research - Wikipedia

    en.wikipedia.org/wiki/Quantitative_research

    1. When exploring in-depth or complex topics. 2. When studying subjective experiences and personal opinions. 3. When conducting exploratory research. 4. When studying sensitive or controversial topics. The objective of quantitative research is to develop and employ mathematical models, theories, and hypotheses pertaining to phenomena.

  3. Research ethics - Wikipedia

    en.wikipedia.org/wiki/Research_ethics

    Research ethics is a discipline within the study of applied ethics. Its scope ranges from general scientific integrity and misconduct to the treatment of human and animal subjects. The societal responsibilities science and research has are not traditionally included and less well defined. [1] The discipline is most developed in medical research.

  4. Research question - Wikipedia

    en.wikipedia.org/wiki/Research_question

    Research. A research question is "a question that a research project sets out to answer". [1] Choosing a research question is an essential element of both quantitative and qualitative research. Investigation will require data collection and analysis, and the methodology for this will vary widely.

  5. Quantitative marketing research - Wikipedia

    en.wikipedia.org/.../Quantitative_marketing_research

    Quantitative marketing research is the application of quantitative research techniques to the field of marketing research.It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place (location) and Promotion.

  6. Evans Data Corporation - Wikipedia

    en.wikipedia.org/wiki/Evans_Data_Corporation

    Evans Data Corporation, also known as Evans Data or EDC, is a notable Santa Cruz, California based market research firm that specializes in software development.It produces multi-client and custom research, including strategic surveys targeting cloud computing, mobile computing, developer relations and developer marketing in Asia Pacific, Europe, the Middle East, Africa, and North America.

  7. Designing Social Inquiry - Wikipedia

    en.wikipedia.org/wiki/Designing_Social_Inquiry

    Designing Social Inquiry. Designing Social Inquiry: Scientific Inference in Qualitative Research (or KKV) is an influential 1994 book written by Gary King, Robert Keohane, and Sidney Verba that lays out guidelines for conducting qualitative research. [1] The central thesis of the book is that qualitative and quantitative research share the same ...

  8. Community-based participatory research - Wikipedia

    en.wikipedia.org/wiki/Community-based...

    Community-based participatory research ( CBPR) is an equitable approach to research in which researchers, organizations, and community members collaborate on all aspects of a research project. CBPR empowers all stakeholders to offer their expertise and partake in the decision-making process. CBPR projects aim to increase the body of knowledge ...

  9. Member check - Wikipedia

    en.wikipedia.org/wiki/Member_check

    Member check. In qualitative research, a member check, also known as informant feedback or respondent validation, is a technique used by researchers to help improve the accuracy, credibility, validity, and transferability (also known as applicability, internal validity, [1] or fittingness) of a study. [2]